Outdoor & Recreational Equipment
SEO Strategy
Technical SEO
Magento to React PWA Migration
Digital PR & Link-building
Foreword
This client is a well-known eCommerce giant with over 50,000 SKUs for B2B and B2C from over 350 name brands. It supplies products for camping and outdoors, fishing and hunting enthusiasts, as well as for shooting professionals.
Key Challenges
When managing such a large eCommerce system with over 50,000 SKUs, fixing the most problematic and impactful technical errors was our top priority.
Crawl budget management
We fixed the core problem with faceted navigation, where Google crawled more than 1,000,000 filter pages and unnecessarily spent the crawl budget, which overloaded the entire site and significantly slowed down the process of indexing new pages.
Unoptimal website architecture
From displaying certain category pages on the separated subdomain, to not utilizing optimal website architecture followed by a clear URL structure, we invested a lot of resources to solve these complex issues.
Broken external links
We resolved over 15,000 broken external links, getting a significant amount of link equity back.
Technical SEO
In this part, we focused on resolving canonical tag issues (where canonical tags pointed to non-existing pages site-wide), sitemap organization and internal redirects.
Product listing optimization
All links to products had inappropriate formats, where they linked to a long URL string that redirected to the proper link, causing the big problem with transferring internal link juice.
Poor On-Page Optimization
Poor onsite setup with scripts that regulated important SEO tags caused many errors and structural inefficiency. We revised the most important categories and implemented script and manual changes.
Strategic Action Plan
After identifying the fundamental issues and conducting global market research, our next strategic step was to develop a sprint-based action plan.
The results
Due to the enormous size of this eCommerce website and the demand fluctuation for the branded keywords - we only analyze the results on a non-branded level - with reports for the category level, specific category page level, and product pages level.
#1 Positions For The Main Keywords In The US Market
After a detailed set of strategic actions, we managed to rank this single category page at the #1 position for all the main keywords.
78%+ Growth On Top Level Category Pages
After building 150+ new pages to fulfill untapped demand in the US market, our client achieved 78% growth in organic non-branded traffic & 378%+ growth in organic revenue (Q3 compared to Q2 and Q1).
140%+ Growth On Top Level Category Pages
After building 500+ new pages to fulfill untapped demand in the US market, our client achieved 140% growth in organic non-branded traffic & 350%+ growth in organic revenue.
45% YoY growth Overall Non-Branded Traffic
When managing such a large eCommerce project, having even 10% YoY growth translates into thousands of new customers.
After the first year of our eCommerce SEO campaign, we achieved 45% YoY growth in non-branded traffic.
Do you want results like these?
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