New SEO is not organic.
It is adapting to the
new SERP layout

To get meaningful business results and properly capture demand, eCommerce brands must deploy blended strategies focused on all parts of the Search alongside a user experience fine-tuned for conversions.

Paid Product Listings & Search Results

While prioritizing SEO and long-term growth, it's essential not to overlook immediate impressions and clicks available through Google Ads.

The more visibility your eCommerce brand achieves, the greater its click share against competitors.

Get valuable insights and testing data

Generative AI results

It is still not fully known what affects the appearance in this part of the SERP.

However, E-E-A-T signals and semantic optimization of website assets undoubtedly play key roles.

Semantic SEO focused on Topical Authority

Traditional Organic results

As a website grows, so does the complexity and significance of its technical SEO.

From solving complex issues with faceted navigation and large-scale duplicate content to JavaScript SEO, we ensure your website is well-optimized.

Beyond this, we align your site structure with market demands, preparing it to capitalize on its potential fully.

Proven strategies and tactics for the organic results.

Organic Product Listings

This can potentially become the major focus of Google and eCommerce SEO in the future, where Google itself can act like a huge eCommerce category page with products from various shops.

Your products can also appear here by leveraging Google Merchant Center and Schema Markup implementation.

Increase your products’ exposure via Google Merchant Center

Organic Video Listings

Users love video reviews, and Google shows the YouTube video pack for a decent portion of eCommerce queries.

In order for your brand to stand out, its videos need to appear in the video pack by leveraging YouTube SEO.

Incorporating YouTube SEO strategy 

Organic Content

Google has become more sophisticated when it comes to displaying exact questions and concerns users may have during their purchasing cycle.

That’s why it’s crucial for your content to be optimized for each step within the user’s journey.

User-focused content addressing key challenges and concerns 

Let’s translate that into Action

There is a clearly defined path without guesswork and wasting time. Schedule your call today and find out how this framework can be applied to your eCommerce brand.

12-Week SEO Sprint

Addressing major growth barriers and implementing high-impact recommendations. Each point consists of audit and actionable recommendations for your developers.

Market research
Crawl Budget Management
Faceted Navigation
eCommerce Website & URL Architecture 
OnPage SEO
Schema Markup
Other Technical SEO aspects

Testing Phase

In order to truly understand which product categories have the highest potential, we run test Google Ads campaigns. After the testing period and acquiring enough data to make statistically significant decisions, we prioritize further demand-capturing activities.

Test campaigns with 90%+ impression share
Prioritization backed by data
Testing period 2-4 weeks

Content strategy and planning

Google has become more sophisticated when it comes to displaying exact questions and concerns users may have during their purchasing cycle. That’s why it’s crucial for your content to be optimized for each step within the user’s journey.

Product page content
Category page content
Buying-cycle-optimized content
Product reviews content

Execution & Reporting

Depending on the company size, we organize weekly or bi-weekly meetings. The meetings aim to review the work done, prepare for the next sprint period, and review the main KPIs reports. Our reports include:

Custom Looker Studio reporting
Revenue reports for the most important pages
Non-branded traffic performance YoY and MoM
Benchmarking reports
Visibility index reports

Digital PR & Link-building

With our relevancy-first approach, we implement strategies to get quality backlinks that enhance your website's authority. We adjust the link-building campaign based on the website size - the bigger and more complex the website is, the fewer backlinks it needs, and vice versa.

Long-term content partnerships
Reactive PR
Top-tier media placements
Building meaningful stories that journalists love

CRO 90-Day Growth Plan & Execution (Optional)

From in-depth analytics to expert design and development, our team will collaborate with you to truly unlock revenue growth. Combined with SEO, Content, Digital PR, and PPC, CRO can provide complete control over demand-capturing models.

Heuristic Analysis
Enhanced Tracking & Data Enrichment
Analytics Insights
Market Analysis
Benchmarking
Customer Analysis
Instructions for your dev team

Realize the Full Demand Potential

 Find out how much unfulfilled demand you actually have in the market.
Schedule a meeting to explore opportunities for growing your organic revenue. 

Our revenue-first optimization models make us unique

eCommerce Revenue And Profit Growth

While metrics like traffic growth, keyword rankings, and backlinks are valuable, our primary focus is on driving more revenue and achieving profit growth for your eCommerce store. 

We won't be the right fit if we can't deliver real business results. Click here to schedule a call and see if we are a good fit.

Building a Compound Growth System For eCommerce Companies

Real business results that compound over time.

Building a strategy and infrastructure that act as long-lasting assets for your company.

Our eCommerce enterprise strategy aims to achieve a positive ROI during the first 12 months of our collaboration, with a long-term aspiration of attaining an ROI ranging from 5 to 100 times throughout the 2 to 5-year timeframe.

It’s not all about backlinks and positions

We concentrate on all essential elements for converting demand into revenue, from technical SEO, content, digital PR and link-building, CRO, data analytics, and search advertising.

We adapt everything to the ongoing AI revolution. 

Execution backed by strategy

A well-formulated strategy and strong projections are valuable; however, a concrete action plan, organized into weekly sprints, is essential for eCommerce success in demand-capturing strategy.

eCommerce Case Studies

Explore our eComm case studies to learn how we implemented cutting-edge strategies and generated outstanding results.

Audit & Strategy For One Of The Biggest Online Supplement Stores In The World
Enterprise eCommerce Success: $1,000,000 in Additional Organic Revenue

Realize the Full Demand Potential

 Find out how much unfulfilled demand you actually have in the market.
Schedule a meeting to explore opportunities for growing your organic revenue.